We Promote Financial Literacy and Smart Financial Behaviour!
04.05.2023

We Promote Financial Literacy and Smart Financial Behaviour!

Global Money Week is an annual campaign held in 176 countries around the world to ensure that young people understand the value of money, instil a culture of mindful saving, and make smart financial decisions that can improve their future financial stability and well-being.

The GMW 2023 slogan was “Plan your money, plant your future”. In our country, the campaign is supported by the National Bank of Tajikistan.

Bank Eskhata summed up the results of the events held within the framework of the Global Money Week 2023 to raise the level of financial literacy among women, youth and children. This year, more than 1,100 people from different regions of Tajikistan, from the north to the south of the country, took part in the campaign's training sessions.

The training focused on promoting a culture of cashless payments, rational use of financial resources and identifying savings opportunities.  Participants were encouraged to increase their use of mobile banking services and were given tips on how to identify and avoid fraud.

The social network Instagram becomes an attribute of young people's lives today. Therefore, we post educational videos to improve the financial literacy of the younger generation, not only as a part of GMW, but also on an ongoing basis. Around 23,000 of our Instagram followers have the opportunity to see visual examples and become financially literate.

Bank Eskhata's annual participation in global campaigns such as Global Money Week enables us to promote the development of sound financial behaviour, rational decision-making and responsible attitudes towards personal finance among the population.

Bank Eskhata: “Together We Prosper!”


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